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No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree. The referred customer is far superior to the one brought in by cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you
to stop chasing new customers and keep an iron cage around the ones you already have.
Kennedy and Buck present a systematic approach to help you keep, cultivate, and
multiply customers so that your entire business grows more valuable and sustainable,
and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
Apply the #1 best retention strategy (hint: it’s exclusive)
Catch customers before they leave you
Grow each customer’s value (and have more power in the marketplace)
Implement the three-step customer retention formula
Use other people’s events to get more referrals
Create your own Customer Multiplier System
Calculate the math and cost behind customer retention
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you
build a thriving business for the long-term.
- Sales Rank: #61905 in Books
- Published on: 2016-03-15
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .60" w x 5.90" l, .0 pounds
- Binding: Paperback
- 281 pages
About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ.
Shaun Buck is the owner and CEO of The Newsletter Pro and was the 2014 GKIC Marketer of the Year. He is based in Boise, ID.
Most helpful customer reviews
1 of 1 people found the following review helpful.
helpful read for the product and/or services provider
By Robert Brian Truss
really interesting read. It's easy to think that happy customers just talk about your products and services. It's harder to understand what makes them talk. This book was so easy to read it let me think about my business while I was reading and I felt like it helped me see what I can do to max out referrals. Proof is in the pudding, so we will see.
1 of 2 people found the following review helpful.
WARNING to all Dan S. Kennedy fans!
By J. Ttee
This book is mostly by others, NOT Kennedy! Even what little he did have to say sounds like someone else wrote for him.
I am a super-fan of his book about how to write a sales letter, Further, in one of his 1998 seminars, he showed me how to write a sales letter for "PRIVACY REPORT". The result was at least $500,000 profit and money still coming in! For that reason I will toss this book in the trash rather than return it. Yes, he's very old now, but so am I (age 88). How sad!
8 of 8 people found the following review helpful.
This Book Delivers
By Richard Boureston
When you claim, via your title, that your book will create loads of referrals and have your customers swooning for your business like the sailors did the sirens of old, you better deliver.
And this book clearly delivers.
Each chapter has clear, actionable ideas that I have either successfully used in the past, so I know they work, or were so practical and brilliant, yet obvious once pointed out, that I was left wondering why I hadn't I seen them. Thankfully, I have this rich resource I can use to strengthen my business.
There's no faster sales cycle than a referral. And there is nothing more valuable than your existing customer base. This book does a fantastic job of showing it's reader how to score high on both counts.
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